Webinar
How to grow OTT revenue with data-driven customer marketing
Exploring the value of subscriber data and the best automation practices for OTT broadcasters.
Discover how OTT subscription services can boost revenue and retention by combining effective subscriber segments with automated marketing actions.
Topics that will be covered:
- How does CBC use segmentation to build growth strategies
- How to make subscriber segmentation simple
- How to use Looker dashboards to simplify data analysis
- How to create simple campaign frameworks that work for any OTT service