OTT media businesses need to invest heavily in content, technology and marketing to stand out and survive in a highly competitive market. To turn a profit, do these businesses need to start looking beyond one dimensional business models and consider Average Cost Per User (ACPU) as well as Average Revenue Per User (ARPU). This session will explore alternative business models to SVOD and the increasing important role of customer retention practices and the technologies behind them.
Panellists Gilles Domartini (CEO and Founder of Cleeng), Ashley Horne (Technical Director at Simplestream) and Manish Sihna (VP & Business Head, OTT Solutions & Services at TO THE NEW) will also consider how VOD2 Live solutions - that create playlists from on-demand content – can be used to spin up low-cost linear channels at scale to evaluate the potential of FAST channels and advertising-based monetisation models. The use of AI analysis of consumer behaviour to significantly improve churn prediction will also be discussed.